Static Ad Quality Engine — pilot output for judging

2026-08-10 · codex-only generation · QA = blind transcription + programmatic copy diff + Opus craft judge. Click any image for full size.

JustUs — Lane A: one-pass (codex gpt-image)

Single diffusion pass: scene, product re-lit from reference, in-scene typography. Free lane, ~2-7 min/image.

JustUs A · 01-bold-statementrefine
product 5/10 · brand 4/10 · craft 5/10
copy: 100% verbatim, zero defects
↻ Set the headline in Century Gothic Regular with loose letter-spacing (~0.04em) and reduce its size ~15% so the last line clears the tall bottle entirely — no glyph or period may to
JustUs A · 02-product-herorefine
product 5/10 · brand 5/10 · craft 5/10
copy: 100% verbatim, zero defects
↻ Shift the entire product cluster left by roughly 8–10% of frame width so the right-hand jar clears the edge with clean margin, and re-render the two jars as a single un-stacked pai
JustUs A · 03-star-reviewrefine
product 5/10 · brand 7/10 · craft 6/10
copy: 100% verbatim, zero defects
↻ Rebuild the right-hand product group: place the two frosted-glass jars with flat white lids side by side on the ledge, fully separated from each other and from the orange serum bot
JustUs A · 04-whiteboard-explainerrefine
product 6/10 · brand 5/10 · craft 7/10
copy: 100% verbatim, zero defects
↻ Re-set both headline lines in Century Gothic regular with loose letter tracking (~0.04–0.06em) and slightly reduce the type size to keep the two-line break intact — the headline cu

JustUs — Lane B: plate + real cutout + HTML type

codex scene plate → the ACTUAL product photo composited (pixel-perfect labels by construction) → brand-font editable type layer.

JustUs B · 01-bold-statementrefine
product 4/10 · brand 5/10 · craft 5/10
copy: 100% verbatim, zero defects
↻ Rebuild the product lineup as four fully separated, non-overlapping items on one shared baseline at consistent scale with a unified contact shadow: give the tall amber bottle a whi
JustUs B · 02-product-herorefine
product 4/10 · brand 7/10 · craft 5/10
copy: 100% verbatim, zero defects
↻ Re-render the product cluster as four pieces standing side by side on the rock, fully inside the right margin with ~6% clear space to the canvas edge: give the tall amber bottle a
JustUs B · 03-star-reviewrefine
product 4/10 · brand 3/10 · craft 5/10
copy: 100% verbatim, zero defects
↻ Remove the grey rectangular plate band across the bottom of the product group — re-mask the product cutout to its true silhouette and re-ground all four items on the cream surface

UltraLux — Lane A: one-pass (codex gpt-image)

Same compiler, second brand: Figtree + one Playfair-italic accent word, gold CTA, device cutout as reference.

UltraLux A · 01-bold-statementrefine
product 5/10 · brand 6/10 · craft 7/10
  • packaging: "CLEANING POWDER"
↻ Re-composite the sprayer bottle so its right-hand silhouette is a clean continuous curve — remove the stair-stepped mask cutout and the flat translucent rectangular band overlaying
UltraLux A · 02-product-herorefine
product 7/10 · brand 8/10 · craft 8/10
  • packaging: "CLEANING POWDER"
↻ Rebuild the black powder jar label as clean vector-grade type: a single ULTRALUX HEALTH lockup, the words CLEANING POWDER in Figtree bold caps with gold letterspacing, and either r
UltraLux A · 03-star-reviewrefine
product 6/10 · brand 9/10 · craft 7/10
  • packaging: "CLEANING POWDER"
↻ Remove the black cleaning-powder canister entirely (or replace it with a clean, text-free jar rendered small and fully separated) — its garbled label text is the single most damagi

m'Chel (COLD-BRAND E2E) — Lane A: one-pass (codex gpt-image)

Full onboarding test on a brand we had never touched: brand kit scraped from mchel.co, every claim sourced from the product page, product conditioned from their PDP photo. Zero human input between URL and these frames.

m'Chel A · 01-bold-statementpass
product 7/10 · brand 8/10 · craft 7/10
copy: 100% verbatim, zero defects
↻ Re-render the product to match the reference: make the white mid-ring a clean, smooth, unmarked band (remove the embossed dots and X-shaped artifacts), and shorten the bristle tuft
m'Chel A · 02-product-herorefine
product 5/10 · brand 6/10 · craft 7/10
copy: 100% verbatim, zero defects
↻ Remove all molded buttons and circular icons from the white ring and sage collar — render both as smooth, unbroken bands with a single clean seam, so the product reads as a passive
m'Chel A · 03-stat-surroundrefine
product 6/10 · brand 8/10 · craft 6/10
copy: 100% verbatim, zero defects
↻ Rebuild the product as the real reference: a straight-sided, palm-sized cylindrical jar in translucent smoky taupe (not a squat bulbous bowl), with a clean unadorned white ring — r
m'Chel A · 04-us-vs-themrefine
product 6/10 · brand 6/10 · craft 5/10
copy: 100% verbatim, zero defects
↻ Re-render the brush unit with clean, unmarked surfaces: delete every embossed icon and dot from the white ring and the sage collar so both read as smooth uninterrupted molded bands

JustUs — Atria (concept lane, for contrast)

Atria ad-generator grounded on brand kit + logo + colors. Copy letter-perfect, craft strong — but it INVENTS product SKUs (its real-product conditioning is broken upstream). Kept as concept/reference lane only.

JustUs Atria · 01-bold-statementrefine
product 6/10 · brand 7/10 · craft 6/10
  • subhead: only 15% of the verbatim block is present — spec: "FAB-4 activation for peri- and post-menopausal skin."
  • packaging: "JustUs SKINCARE"
  • packaging: "NOURISHING CLEANSER"
  • packaging: "4 FL OZ / 120 ML"
↻ Rebuild the product cluster to match the physical reference: unstack the two frosted jars and stand them side by side at the right of the group, and re-render every label with the
JustUs Atria · 03-star-reviewkill
product 2/10 · brand 3/10 · craft 7/10
  • other: "SKINCARE"
↻ Replace the four-jar cluster with the actual Fab Four lineup rendered to the physical reference — one tall amber glass pump bottle, one smaller orange serum pump bottle, and two fr

The bar — Higgsfield 40-DTC benchmark (July, owner-vetoed platform)

The quality bar both lanes are chasing. 4 credits/image on a third-party platform we've ruled out building on.

HF · justus bold-statement
HF · justus star-review
HF · ultralux why-different
HF · ultralux star-review

All copy verbatim from approved corpus. Verdict key: pass = shippable · refine = one targeted edit noted · kill = re-roll.